Heat out? A/C out? Dale's has been picking up the phone since 1985.
Family owned in Madison. Fully licensed, bonded and insured. An authorized Bryant dealer that repairs every other brand too.
- 24 hours a day Emergency service, every day of the week
- Never a trip charge For any service, ever
- 10% off service calls Military personnel and senior citizens
- Financing available Apply through FTL Finance
Recommended HVAC Products
The equipment Dale's puts in Madison homes, straight from their catalog. Pick a category to browse the rest, and open any product for the full specs.
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Air Purifiers
Aprilaire Air Purifier Model 2210
Stops 98% of mold spores and pollen · 97% of fungi and bacteria
Call for pricing
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Indoor Air Quality (IAQ)
iWave-R Ionization Generator
Fits any brand of duct system up to 6 tons
Call for pricing
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Indoor Air Quality (IAQ)
PremierOne UV Germicidal Air Purifier with Odor Control
12 inch or 16 inch lamps · 120 to 240 VAC
Call for pricing
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Indoor Air Quality (IAQ)
REME HALO In-duct Air Purifier
Installs in the supply plenum of your existing ducts
Call for pricing
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Indoor Air Quality (IAQ)
RGFClear Sky DM Ion Generator
Magnetic mount, no tools · systems up to 6 tons
Call for pricing
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Gas Furnaces
Evolution Variable Speed Gas Furnace
987M up to 98.3% AFUE · 986T up to 96.5% · 315A to 80%
Call for pricing
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Gas Furnaces
Preferred Series Variable and Multi-Speed Gas Furnaces
926T up to 96.5% AFUE · 925S up to 96.2% · 922S up to 92.1%
Call for pricing
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Air Conditioners
Evolution Series Air Conditioners
SEER up to 21 · as quiet as 56 decibels
Call for pricing
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Ductless Mini Split Systems
Preferred Series Ductless Systems
SEER cooling up to 25 · heat up to 12.0 HSPF
Call for pricing
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Humidifiers
Aprilaire 600 Whole House Humidifier
Digital control · built-in bypass damper
Call for pricing
Dale's also installs and repairs AprilAire humidifiers and SpaceGard air cleaners on systems already in place. Ask what fits your house.
What we work on
Furnaces, boilers and water heaters through air conditioning, humidifiers and ventilation. Homes and businesses throughout Madison.
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Furnaces and heating
Gas, electric and wood furnaces, blower motors and thermostats. Bryant installed, every other brand repaired.
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Air conditioning
Refrigerant leaks, poor cooling, cooling that comes and goes, noises and odors. Central air repaired, Bryant installed.
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Boilers and water heaters
Gas or oil boilers, water heaters, radiators and radiant floor heating.
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Humidifiers and air quality
AprilAire humidifiers and SpaceGard air cleaners, installed and repaired, plus air purifiers and heat pumps.
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Duct work and ventilation
New duct work, so your air ducts, dryer vents and whole ventilation system are in excellent condition.
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Maintenance
Keeping your equipment at peak efficiency for minimal energy use, without a trip charge.
Family owned, and an authorized Bryant dealer
Dale's is a family owned heating and air conditioning company serving Madison and the surrounding communities from a small shop. Brian Olson owns it. Every job is approached with focus on every last detail, and every customer is backed by a guarantee of satisfaction. We install and service the full Bryant line, and if your equipment cannot be repaired, it gets replaced with a full manufacturer's warranty.
We repair these brands too



- Payne
- York

- Ruud


HVAC Maintenance Tips & Videos
Brian's own segments and commercials. Worth watching before you spend money on a system you may not need to replace yet.
Press play and the video loads here. Nothing from YouTube is requested until you do.
What Dale's customers actually wrote
Every review below is published word for word on dalesheating.com, with the name the customer gave.
"The guy who came out was incredibly honest- while he was doing an estimate to install a vent, he realized the vent was already there, just covered by carpet. He told me where/how to cut the carpet and left- no charge. I've already recommended these guys to a bunch of people."
Emma, Madison
"My furnace decided to quit on the coldest day of winter. I called Brian at Dale's and he was at my house within two hours of my call. He was very professional. He didn't have the part on hand for my 30 year old furnace, but was back first thing in the morning and got the old beast running for a very reasonable price. Thanks Brian."
James, Madison
"I would highly recommend this company to anyone. I solicited five different estimates for my new furnace and air conditioning installment. I chose this company because I felt the cost was reasonable and fair and the service man was knowledgeable, honest and forthright. I was not disappointed! Not only was he efficient, professional and courteous, he left my house in impeccable order."
Tammie, Madison
"I called to schedule a visit for Brian to look at the downstairs HVAC thermostat on my Bryant unit. Left a message and Brian got back to me within 30 minutes. After describing the problem to Brian he provided a quick fix over the phone at no charge. I appreciated the honest and helpful service. He could have easily come and charged me for a service call to do the same thing. Brian was recommended by a friend and I'm glad I took the recommendation."
Loudon, Verona
"I highly recommend Dale's heating and A/C. My A/C died on a Tuesday and Brian came out the same day I called, diagnosed the problem and presented me with my options. I needed a new a/c compressor, but Brian very patiently explained to me that I also had the option to upgrade to a stronger compressor and cooling coil. Not only did Brian fix my A/C but in the end I have a unit that performs much better for the size of my home. Brian at Dale's is a very knowledgeable, fair, honest, kind serviceman."
Matt, Fitchburg
"I have asthma and leave the a/c fan running 24/7. The motor burned out! I called Dale's Heating & air cond. Brian Olson came out, replaced the motor for a VERY reasonable cost. He was SUPER professional. Told all occupants of our townhouse complex to use Dales. About a month later, I ran into a separate problem over the weekend. Called Brian to get him sched'd to come out early the next week. He knows I'm handy & gave me the fix over the phone & didn't charge me a cent. Brian, his company, his service are truly worth a call if your heating & AC unit runs into trouble."
Mike, Verona
"The job he did was perfect- ahead of time for service call, great value. BEST of ALL- the best customer service I've experienced in many a moon. You will be thoroughly pleased!"
Miguel, Verona
"The experience has been great. The technicians were on time and did a very professional job with everything! Their price was very reasonable."
Marsha, De Forest
"Everything went well overall. It was easy to get ahold of them, and the technician was prompt. Most of the work was done under my home warranty. He was very helpful! I haven't had any problems since."
Jennie, Madison
"Thank you for the wonderful response to run the gas line to my kitchen. Your customer service was very much appreciated."
Caryl, Madison
"Dale's technician was very professional and fixed the A/C problem at our home. My wife and I are very thankful for the service."
Pedro, Madison
"From start to finish they were wonderful to deal with, I would highly recommend Dale's Heating."
Jim, Madison
"Dear Brian thanks for coming over so quickly and restoring our furnace to working order."
Jerry, Madison
"Excellent work. Honest about the fee."
Duy, Madison
"Great experience and very professional service."
Heather, De Forest
"The experience was outstanding overall. They did a great job."
Mike, Verona
"The experience was good overall. The work was covered under warranty."
Katharine, Madison
"The job was done quick and painless."
Gordon, Madison
"Very professional!"
Dan, Madison
"I have never experienced a better service before, and I can say that because you were not the first HVAC contractor I have hired. Thank you for your honesty and excellent services! Keep it up!"
Jeffrey Torres, published April 15, 2015
Request service
Tell us what the system is doing and Dale's will get back to you. If your heat or air conditioning is out right now, call instead.
- Emergency service 24 hours a day, every day of the week
- Madison, Verona, Middleton, Oregon, Mt Horeb, Waunakee, Sun Prairie, Stoughton, Cross Plains and DeForest